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Customer Relationship Management

CRM experience and skill sets are not always needed (or feasible) in-house on a full time or permanent basis. Indigo Iris brings over 20 years of award winning Customer Relationship Management and Marketing expertise from the agency and client side. Working with companies and education organisations that are at all stages of CRM, from implementing for the first time, to those who already have sophisticated CRM programmes that may need a review, fresh thinking or support with a particular challenge. Indigo Iris offers a range of helpful solutions from creating contact strategies, campaign planning and management, CRM consultancy, support with specific challenges along the customer or student journey and supporting a full CRM implementation.

CRM Consultancy and Strategic Planning


Creating CRM strategies that utilise data, insight and content across appropriate channels to the relevant customer to achieve powerful results whether it’s acquisition, x-sell, up-sell, membership marketing, loyalty marketing, and retention or brand building.

CRM Implementation and Stakeholder Management


Indigo Iris works with you and your stakeholders to choose the right CRM solution for your requirements – always working with you to ensure that when it comes to the implementation and the business usual, it goes smoothly.

Integrated Campaign Planning and Management


End to end multi-channel integrated campaigns for lead management, acquisition, nurture, retention. Keeping customers/students engaged and anticipating their needs.

Contact Strategies and Customer Journey


End to end multi-channel integrated campaigns for lead management, acquisition, nurture and retention. Keeping customers/students engaged and anticipating their needs.

Communication Audits


Specifically looking at key and brand messages, call to actions, measurement, gaps and opportunities. How is your brand proposition reflected across your channels? Does your customer see and feel your brand.  Effectiveness, ROI measurement, test cells, control cells…

Segmentation and Data Analysis


Segmenting customers and profiling on a strategic basis to gain insight or with a tactical objective to understand propensity (more or less likely to….scenarios)

Find out how Indigo Iris can help you

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