Choosing a CRM for Further and Higher Education to support your student recruitment and marketing can be one of your biggest challenges if you’re responsible for Marketing and Recruitment at a University or College. The answer to which system is right for you lies in understanding which one will best support your business objectives.
Most HE / FE organisations start by gathering requirements and talking users and stakeholders. But why start from scratch and re-invent the wheel each time? Indigo Iris’ Further and Higher Education CRM Discovery Survey has over 200 requirements specifically built around student recruitment and marketing objectives.
Avoid common pitfalls and missed opportunities. A comprehensive list of questions driven by marketing and recruitment objectives written from experience in the private and education sector. Make the most of future opportunities by future proofing your choice of system, avoid pitfalls and ensure you’ve asked key questions!
Speed up your implementation. Save weeks or even months. Don’t start from scratch, benefit from a list of pre-built requirements designed around marketing and recruitment objectives for HE/FE and schools.
Stakeholders can give their opinion at a time that suits them. No need to spend months getting a date in the diary for workshops only to find that on the day a key stakeholder can’t attend! Questions can be answered on a PC or mobile so Stakeholders can give their opinion at a time and place that suits their schedule.
Accurate representation of priorities. Stakeholders and end-users have the time and space to think about each requirement and how it supports their role. End-users of the system can give their opinion without being worried about looking good in front of peers and managers.
Engaged stakeholders, collaboration and adoption. Get a full and rounded view of the strategic and operational requirements by gathering opinions from as many stakeholders as you like. A system that they help to choose and supports them in delivering their objectives will increase CRM adoption.
Stakeholders and end-users of your choice receive a link to the questions to answer. The answers are given and ranked on how important each of the 200 plus requirements are to their role and objectives. The questions can be answered at a time that suits them on their PC or a mobile device. The stakeholders can receive all or just some of the questions as they are split across 6 categories, meaning they receive only the ones are relevant to them and their role.
The 6 categories are: Event Management, Servicing (Enquiries and Contact Management), Insight & Reporting, Lead Capture and Management, Marketing and Communications and Supplier and Integrations.
A report is produced which can be used to discuss your Student Recruitment and Marketing CRM needs internally or you can go straight to shortlisting suppliers.